Located in the beautiful Finger Lakes Region of New York State along the rolling hills of Seneca Lake, Red Jacket Orchards has mastered the art of harvesting and pressing premium fruits and juices. Three generations of the Nicholson family have grown apples and summer fruits, including berries, currants, cherries, peaches, plums and the largest apricot orchard on the East Coast. Founded in 1958, what began as a local apple farm has grown to a 600-acre family orchard. In addition to producing fresh fare, we offer a range of cold-pressed, all natural juices and pantry items.

The Nicholson Family

The apples didn't fall far from the tree!

Joe Nicholson

Chairman of Red Jacket Orchards, returned to the farm in 1972 after working as a junior security analyst with Bache and Co. on Wall Street in N.Y.C. Prior to Wall Street, Joe served on a U.S. Navy mine sweeper attaining the rank of Lieutenant J.G. He received a B.S. in economics from Villanova University (1964) and an M.B.A. from Xavier University (1966). Joe has been an active industry leader serving in various capacities, including President of the former Western NY Apple Association and recently as trustee to the U.S. Apple Association. After 40 years in the business, his passion continues to be experiencing great food, growing unique, top quality flavorful fruit and planning that next orchard. When not at home or abroad, Joe can be found out pruning or sailing.

Brian Nicholson

President & CEO – graduated from Cornell University with a BS in Marketing and then settled in NYC for six years. Engaging the city originally as a grand “experiment with fate,” Brian quickly realized that after starting the family’s distribution business… opportunity called from within this great city. He settled into an advertising career with storied firm Jordan McGrath Case and Partners. Here he learned the trade of “engaging consumers,” working on Proctor and Gamble’s iconic Bounty paper towel business. Finally returning to “greener pastures” on the farm in 2000, Brian has led the company during its ongoing 12-year growth period. Partnering with his family, he has focused efforts in product expansion, retail/distribution development and brand expansion (particularly with the beverage business) resulting in a 6X growth factor. Brian also serves currently as Chairman of NY Apple Association and on the board of Premier Apple Coop. He resides in the Finger Lakes with his wife and 3 children. He enjoys triathlons, golf, sailing, goofing with the kids and growing an innovative family business.

Mark Nicholson

Co-Owner – Mark rejoined the family business in 2002 after working in agriculture policy in Washington, D.C., and today is part owner of Red Jacket Orchards with his brother Brian and father Joe.  His responsibilities at the family owned fresh fruit and juice business over the past 10 years have included managing farm operations, launching sales of a branded juice product line, and since 2012, managing all fresh fruit sales.  Prior to Red Jacket, Mark’s D.C. careers included working as the Industry Information Manager for the U.S. Apple Association (USApple), and as a Marketing Specialist with the U.S. Department of Agriculture, Agricultural Marketing Service.  Mark currently serves as the chairman of USApple’s board of directors.  He is a 1994 graduate of Cornell University’s College of Agriculture and Life Sciences, receiving a B.S. in Pomology.


As an extension of our base IPM commitment, RJO has established several acres of transitional organic orchards and hopes to dramatically increase organic production over the next few years. RJO’s proprietary organic production methods combine traditional and cutting-edge production techniques, including holistic & biodynamic practices. In 2006, RJO installed nearly two acres of high-tech high tunnels, which provide an advantageous environment for tender crops. RJO is one of very few orchards in the eastern United States that grow tree fruit in this way, and is exploring similar approaches for different crops.


Located on the shores of Seneca Lake in Geneva, NY, RJO’s juice building is LEED certified and partially dependent on solar energy. RJO grows over 500 acres of tree fruit, including over 300 acres of apples and nearly 250 acres of apricots, sweet cherries, plums, strawberries and many more delicious fruits!

By delicately managing soil fertility, RJO avoids excessive weed growth and maintains the balance of the orchard’s ecosystem. RJO’s fertility practices increasingly rely on natural fertility and organic-based inputs, such as seaweed-based foliar materials. RJO cooperates with its beekeepers to minimize threats to honeybee and local native pollinator populations. In 2012, RJO installed bee boxes around its orchards; these bee boxes will help attract & establish populations of native pollinators to augment the activities of traditional honeybees.

Farm Store

Continuing a long tradition of selling farm fresh fruits and juices direct to the public, our Farm Store is stocked with Red Jacket Orchard products along with a curated selection of local and regional fruits, vegetables, cheeses, meats, and other specialty pantry and sundry items.

957 Canandaigua Road
Geneva, NY 14456

Farm Store Hours 

Monday – Saturday: 9am – 6pm

Sunday: 10am – 5pm


Farm Store Features…
Gift Packs and Mail orders

Customizeable Fruit & Gift Baskets
Our Orchard Fresh Fruits
100% Cold Pressed Fruit Juices
Finger Lakes Specialties

Local Wine from Anthony Road and Montezuma

Freshly Made Baked Goods from our onsite bakery- Also available for pre-order!